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Posted by Richard on 04/05/06 14:04
I have informally talked to people as well. They note Sony lost betamax
because it did not license it out.
Sony licensed Beta to Zenith. VHS was licensed to RCA. At the time Sony
priced its units very high and Zenith was starting its decline as a force in
the retail market. RCA was a much stronger distributor offering dealer
incentives, etc. Sony did a poor job promoting Beta's advantages, smaller
case size designed to fit on a book shelf, standard 720 tapes holding more
than 120 tapes at Beta II speed, superior mechanical design and superior
video quality.
Poor marketing and higher prices when thrown against a far more aggressive
marketing force that understood our market is what did Beta in. This may not
be the case with blu-ray.
Richard.
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