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Why Blu-ray wins reason #10 - Brand Name

Posted by asj on 04/09/06 22:09

I mentioned why Blu-ray will win in terms of the fact that Blu-ray not
only has more storage than Toshiba's HD-DVD, but that it can also DO a
hell lot more than Toshiba's HDDVD, which as one analysts puts it, is a
"one trick pony". Blu-ray can run Java applications, the same platform
that runs your games on cellphones/PDAS, and works on your SIM cards,
while HDDVD CANNOT. So, blu-ray provides interactivity and features
that are way better than HDDVD.

I think another reason Blu-ray will win in the end is Brand Name.

Most of the quality manufacturers are on the Blu-ray side. You have
Sony, Panasonic, Samsung, Phillips (well, ok....)....

When someone is looking for highdef DVD, they won't simply go with the
price (we're talking discriminating people here who want good quality),
they'll make sure the brand is ok too.

Toshiba is ok, but honestly, it has nowhere near the brand loyalty or
brand power of the better brands like Sony, panasonic, or Samsung.
Toshiba does cheap laptops...other than that....


asj wrote:
> Research firms (e.g. Forrester Research) note that Blu-ray will most
> likely win in the format war:
>
> "Blu-ray has several advantages that will help it win the day, Schadler
> said. HD DVD is a one-trick pony for video playback, but Blu-ray is
> also designed for games and computers, he said. Indeed, its inclusion
> in millions of Sony's next-generation video game consoles is a factor.
> And when former HD DVD loyalist Paramount endorsed Blu-ray, it shifted
> the movie studio momentum. Finally, although Blu-ray manufacturing will
> cost a little more initially, it offers more capacity and employs a
> proven technology, Java, for interactive features."
>
> http://www.cnet.com.au/desktops/storage/0,39029473,40057660,00.htm
>
> Informal Polls show same:
> http://forum.dvdtalk.com/showthread.php?t=451395
>
> I have informally talked to people as well. They note Sony lost betamax
> because it did not license it out. In this case, Blu-ray is supported
> by a large number of vendors. This is not just Sony. This is Panasonic,
> and Disney, Warner, Fox, and Sun, and IBM, and.....
>
> Also, people wondered why they would buy the much smaller Toshiba disc
> when the Blu-ray can hold so much more data.

 

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