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Posted by Goro on 05/28/06 14:33
Barry Margolin wrote:
> In article <3NCdnezZwoVu5OTZnZ2dnUVZ_vWdnZ2d@rcn.net>,
> "Dan Kimmel" <daniel.kimmel@rcn.com> wrote:
>
> > "Fred Goodwin, CMA" <fgoodwin@yahoo.com> wrote in message
> > news:1148788260.110663.179330@j73g2000cwa.googlegroups.com...
> > > Star Wars not only rejuvenated the moribund science-fiction genre; it
> > > also ushered in the era of the summer blockbuster movie-which, for
> > > better or worse, transformed the way the movie industry does business.
> >
> >
> > Some would credit Spielberg's "Jaws," released two years before, with
> > creating the "summer blockbuster" mentality.
>
> True. The difference that Star Wars made was that sci-fi and
> action/adventure movies became the standard genre for these
> blockbusters. So it begat all the superhero movies, the Indiana Jones
> sagas, and the rest of the Star Wars.
and themarketing. Don't forget about the merchandising that is now
ubiquitous.
-goro-
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