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 Posted by Jordan on 02/11/07 16:01 
On Feb 11, 5:40 am, Geena Phillips <gbee...@comcast.netrosexual> 
wrote: 
 
> > "Do you think the consumer is a priority to the Blu-Ray disc 
> > association? Blu-Ray only won over 20th Century Fox by promising an 
> > extra layer of DRM encrypion called BD+." 
> 
> Um... last time I checked, the priority for ANY company is to maximize 
> the value of its stockholders' investment. Now, in a consumer 
> environment, that generally means trying to make the customer happy, 
> something that all this DRM nonsense DOES NOT DO. Maybe they'll figure 
> this out before it hurts their bottom line; maybe they won't. Who knows? 
> Either way, the free market will render unto them either the rewards or 
> the smiting they so richly deserve. 
 
Hopefully it won't get as far as the DRM fiasco Sony had with their 
rootkit disaster. But that's the whole point of the article, by 
putting Sony's interests ahead of the consumer they are going to cause 
nothing but trouble and in the end, I'd argue, the whole notion of Blu- 
Ray has done nothing but damage shareholder value. So why is Sony 
persisting in it? Greed. Pure and simple, greed. If they can pull off 
controlling the next (some would say last) physical media format the 
long term rewards outstrip any short term losses. But they have to 
take it in the shorts short-term to make sure consumers get screwed 
long-term. 
 
- Jordan
 
  
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