|  | Posted by Jack (www.villagebbs.com) on 01/11/06 14:38 
Rental pricing has been dead for years, I don't think it will ever comeback.
 
 DVDs inherited the 'cheap pricing' structure from Laserdiscs, which
 weren't 'rental priced'. The studios
 found out that they could make tons of money on DVD sales, so there's
 no turning back.
 
 Even rental stores left the Rental Pricing structure. Instead of paying
 $100 a movie, the share profits and
 get the media for a nominal price. What little market is left isn't
 going to want to mess with that. Plus shipping
 $100 discs back and forth would put a crimp in Netflix and BBOnline so
 don't expect them to go for that either.
 
 Rental pricing sucked from a consumer standpoint. Back in the day if
 you wanted to see Ghostbusters, you
 had to goto your local rental chain or pony up $100 (in 1980s money).
 Now you can still go to your local rental
 chain and rent it, or you can go buy it for about $10. Sounds much
 better to me.
 
 = numsix
 = http://www.villagebbs.com
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