Posted by Allan on 10/13/05 16:00

http://biz.yahoo.com/prnews/051013/neth012.html?.v=28

Press Release Source: Toshiba America Consumer Products, L.L.C.

Toshiba Demonstrates HD DVD Technology to Consumers for the First Time
at Retail

Thursday October 13, 9:00 am ET
Bjorn's location becomes the first place HD DVD technology is
displayed

SAN ANTONIO, Texas, Oct. 13 /PRNewswire/ -- Consumers in San Antonio,
TX may not know it, but they will soon become the first to experience
a special technology breakthrough. Together with Bjorn's flagship
store in San Antonio, Toshiba America Consumer Products, L.L.C. will
demonstrate the next generation of DVD products - HD DVD, also known
as high definition DVD. Toshiba's HD DVD player will be displayed and
demonstrated for the first time to consumers anywhere at a retail
location in the United States. Demonstrations will take place at 11:00
AM, 2:00 PM and 6:30 PM.

"This is an extremely exciting event for Toshiba and Bjorn's,"
commented Bjorn Dybdahl of Bjorn's Audio Video. "Being able to show
consumers the tremendous potential of HD DVD and to see their
reactions is something we have been looking forward to."

This is the first in a series of retail demonstrations around the
country that will allow consumers to experience HD DVD's superior
image quality on a large, Toshiba 1080p high-definition projection TV
using Texas Instruments Digital Light Processing(TM) technology, and
to see the difference HD DVD will bring to home entertainment. In
addition to video and audio advantages, HD DVD introduces a new level
of home entertainment that allows consumers to get additional
convenience, interactivity and technology features at the touch of a
button.

"HD DVD is real and we are very excited to be displaying it at
retail," said Jodi Sally, Vice President of Marketing, Toshiba America
Consumer Products Digital A/V Group. "With the increased sales of
high-definition televisions, consumers increasingly want HD content in
a packaged format for their displays and HD DVD naturally fits in with
this trend."






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