Posted by Nate on 11/17/49 11:44

Oh drat:

http://www.iht.com/articles/2006/04/06/bloomberg/sxcreative.php

That $100 million they were spending on advertising the Zen is clearly
not working too well. Creative - sort out your product line - reduce
the number of players and make them appealing to everyone so that
everyone will want to buy them, not just techies. And make sure that
3rd parties are making accesories.

Of course, I don't know why I care about Creative so much - the
incredibly anti-competitive and consumer-unfriendly things they did in
the PC sound card market years ago are still fresh in my mind...

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