Posted by L Leed on 04/27/06 20:13

http://www.macworld.co.uk/news/index.cfm?NewsID=14487&Page=1&pagePos=2

Apple is asking movie studios to include iPod-ready versions of their
films on future Blu-Ray disc releases.

CNN claims Apple - who signed up to support the Blu-Ray standard in
March 2005 - is using its membership of the standards-setting body and
its CEO Steve Jobs' Hollywood clout to convince studios to make such a
move.

Apple new media ally Disney and Blu-Ray standard champion Sony have
been approached, the report states.

Convincing studios to release iPod-ready movies using the
rights-protected Blu-Ray standard would "greatly expand Apple's movie
library," the report opines.

The move is thought to be part of Apple's strategy to create a rich
ecosystem of content to help generate sales of its purported future
"true iPod video" product.

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