Posted by Richard Crowley on 05/28/06 19:42

"jho" wrote ...
> What format do I deliver my commercial to the cable
> company with?

What did they say when you asked them?

What local commercials look good on the cable?
How were they shot? Who produced them?

> Now both of you say that I'm in over my head.
> Is it because of the money

Yes.

> or because of my inexperience?

Yes.

> If I did factor in an experienced lighting cameraman,
> camera operator, transferred to a recommended format,
> and kept the filming resaonably simple (a spokesman in
> front of a white wall speaking for 30 seconds) where do
> you think that I would fail?

Planning, scripting, budgeting, pre-production prep, the
list is almost endless. The most dangerous part is that
you don't know what you don't know. If this is just an
expensive learning exercise and you don't actually expect
to get any kind of value for your money, go for it. Everybody
has to start somewhere. Else, hire an expert and get what
you pay for.

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