Posted by William Davis on 05/29/06 00:13

In article <1148838543.131476.323470@g10g2000cwb.googlegroups.com>,
"jho" <jhogan0101@yahoo.com> wrote:

> What format do I deliver my commercial to the cable company with? Now
> both of you say that I'm in over my head. Is it because of the money or
> because of my inexperience? If I did factor in an experienced lighting
> cameraman, camera operator, transferred to a recommended format, and
> kept the filming resaonably simple (a spokesman in front of a white
> wall speaking for 30 seconds) where do you think that I would fail?

jho,

What the people who really understand this stuff are telling you is that
the equipment used to make your spot is largely irrelevant.

You don't need to have any particular kind of of �stuff� to make this
work. Someone has to have a particular kind of EXPERIENCE AND TALENT to
make it work.

One producer with an only half decent camera and a BRILLIANT idea will
throw something on screen that will actually have a chance of driving
enough business into your store to make the investment in production and
media time make sense.

Another producer with less talent and experience can take a full
digibeta crew and a 10 ton grip truck and produce a fabulous looking
piece of eye candy that drives NO ONE to the cash register and fails
miserably.

The camera used is a minor issue that has to do with budget, where and
how the spot will be shown, the shooting environment and a hundred other
small things that only someone with real experience can properly judge.

You need to hire someone with commercial production experience and good
instincts. And let them use whatever tools they choose consistent with
what you can afford.

You also MUST have enough of a media budget behind the ad to get that
work to a large enough audience so that the creative work can generate
actual sales.

This is the ONLY way not to lose your shirt doing this.

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