Posted by David McCall on 08/29/06 16:43

I think there are times where the lable and case insert are
at least as important as the content. I have a client that
does shows that run in the official hotels of various conventions
(CES, NCTA, etc.). He sends out DVDs to advertizers (both
current and prospective). We used to just use the Casio
thermal printer and clamshell cases, but it was decided that
many of the DVDs are most likely never viewed. We now
do a nice Inkjet label and insert so that it looks more like a
real "product". That way we get some points even if they
never look at it :-)

David

[Back to original message]