Posted by David Z on 12/10/05 11:08

How many is 50% of all owners - 2?

"Goro" <evilninjax@yahoo.com> wrote in message
news:1134147649.650091.296290@o13g2000cwo.googlegroups.com...
> This is so sad and so true. I just read a thread on one of the hdtv
> groups about this very same thing.
>
> -goro-
>
> http://www.techliberation.com/archives/027416.php
>
> Video Placebo: Is that Really HDTV You Are Watching?
>
> News of the video bizarre: According to a just-released survey by
> Scientific-Atlanta, millions of people who have HDTV sets apparently
> think they are watching high definition television, but aren't. The
> survey was spurred by an earlier Forrester Research projection that by
> the end of the year some 16 million U.S. households will have HDTV
> sets, but only seven million wll have HDTV reception. The Scientific
> Atlanta survey found that, yes, some 49 percent of households were not
> taking advantage of their HD equipment. About a quarter found that
> their HD set itself provided better reception, without taking the
> additional steps necessary to view HD. Eighteen percent said they
> didn't even know needed additional equipment, such as a set-top box
> or antenna. A quarter admitted they thought they were watching HD video
> because, after all, the programs said at the beginning that they were
> broadcast in HDTV.
>
> The survey confirms the long-standing prejudice of many of us
> non-videophiles that HDTV really isn't all that impressive. Still, it
> is milding shocking that so many people plunk down money for an HD set,
> but never catch on that it isn't actually turned on.
>
> This could open up a slew of innovative policy options for the digital
> transition. Perhaps, instead of actually allocating spectrum to HDTV
> broadcasts, the FCC could just say it has done so, saving the spectrum
> for more valued uses. And instead of requiring HD tuners on sets, the
> FCC could just require a sticker saying the set has an HD tuner. The
> possibilities are endless.
>

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