Reply to Re: Mobile phone products - pricing or principle?

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Posted by info@5-minutetv.com on 09/25/06 09:12

Good point about the way companies package their wares. I am in touch
with 3's provider in the UK, a company called Mindscape - but they're
not good at returning calls.

We provide content in 3gp which in the UK seems to work on most phones,
but I guess we'll need to do some more research on other formats.


Neil Smith [MVP Digital Media] wrote:
> On 24 Sep 2006 03:45:13 -0700, "info@5-minutetv.com"
> <info@5-minutetv.com> wrote:
>
> >5-Minute TV has produced material for distribution via the web - the
> >end user being mobile phone users (as you know there is quite a few of
> >them).
> >
> >Some of our material is free other is pay per view. Despite encouraging
> >downloads of PC and MAC downloads people are slow to pick up on the
> >mobile download side.
> >
> >What are your thoughts? Is it just the principle of paying for material
> >(25p - less than 50c) or is it that people don't know the
> >technology/products exist?
>
>
> I suppose it's a mixture of effects - are you aware that several phone
> operators only permit browsing of "walled garden" content, i.e.
> streams, pages and downloads that only they provide, and the user is
> prevented from leaving their private internet area.
>
> An example of this approach is shown in this news article -
> http://www.cnet.com.au/mobilephones/phones/0,239025953,240064120,00.htm
>
> The other obvious question is, assuming http downloads (from a web
> server) rather than streaming from a media server - what format are
> the videos in ?
>
> There is a plethora of unsupported formats, which vary by phone
> manfacturer and even network, making it doubly hard to get good user
> experiences.
>
> For example, many but not all nokia phones support real player, most
> smartphones support windows media but not quicktime, some phones
> support 3gpp video but not all, and so on.
>
>
> Cheers - Neil
> ------------------------------------------------
> Digital Media MVP : 2004-2006
> http://mvp.support.microsoft.com/mvpfaqs

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