Posted by FCP User on 10/01/06 20:29

In article <nJCTg.519$tN.77@trndny06>,
"David McCall" <david_____@techshop.net> wrote:

> I-Max and Omni-Max are both pretty over the top formats, and
> Bill likely isn't very intrested in either of those either. However
> they do get used, and people do pay premium bux to see shows
> shot in those formats just as they have for Cinerama and the
> various 3D (incluting I-Max 3D).
>
> No one is suggesting that Bill switch over to I-Max, or 4K
> to service his corperate and comercial clients. There he is
> better off sticking with the more bread and butter formats
> like DV Betacam, or Digi-Beta. Before long he, and the
> rest of us, will be forced to move into some form of
> HD, but even here it wouldn't pay for Bill to move into 4K.
> HDV would likely fill his niche.
>
> Just because a format doesn't serve your needs
> doesn't make it rediculous.
>
> David
>


David,

I think you completely missed my point.

RED isn't being touted like iMax in any way shape or form. It's NOT
being marketed to a tiny niche of ultra high end business users.

Based on the prices points being tossed around (under $10k camera) it's
being touted as bringing ultra high def to the masses. To the ordinary
project based videomaker - professional, prosumer or even consumer.

If they were promoting this in Cinematography magazine and talking about
price points around $100k I would have no quibble with the product at
all.

At that level, all the problems I mention - storage, buying redundant
disc arrays - whatever just aren't relevant.

They are completely relevant to some young digital film maker thinking
that they should wait around for RED to make their dreams come true.

Personally, I hope the project succeeds. And that some technology comes
along to fix the storage challenge I mention. (3-dimensional bubble
memory anyone?)

If it does' I'll be right in line to order one.

But, like every other production system I've ever had to cough up hard
cash for in the past - It's GOT to provide an end to end production
solution makes sense for daily workflow.

And what I read about RED - RIGHT NOW - tells me that there's a missing
piece.

Until then, I'm betting that XDCAM is my next step.

HD/SD switchable. Variable compression to meet current and (hopefully)
future needs in the 2-4 year window that's most critical for my
business. And most of all, $30 dollar media (just like my DVCAM system)
that lets me both offload current projects and go to the shelf to
re-digitize legacy programs when clients need them altered.

When RED gets there - I'm in.

Not before.

--
Bill Davis
StartEditingNow.com
DVD editing instruction with Multi-Track Movies

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