Posted by Yippee on 10/11/06 19:46

How do you as a band, singer, songwriter or musician keep your fans
apprised of your latest music news, press releases, exploits, latest
songs, CD releases etc.? Are you only updating your web site with that
info or do you send out a newsletter? A music fan that signs up for
your newsletter WANTS to know what you are up to, so you are not
spamming them - unless you send them out too often.

Newsletter emailing is a fantastic promo tool for hyping your band. It
can be as juicy as you want it to be, as upbeat news is very
entertaining to your fans. Realize your fans can be from anywhere in
the world so keep it informative for all.

4 C-Things to consider:
Content - keep it entertaining, informative, just the right size
(usually short), catchy, humorous if possible and interesting. Always
have a link to your web site and music.

Consistent - whether it's monthly or bi-weekly, have fairly regular
emailing so that you don't fall off the radar with your fans.

Contest - think about a giveaway for a CD or merchandise or a
discount on a purchase. Fans will love this.

unComplicated - simple HTML, not cluttered, simple images and ALWAYS
include an unsubscribe link.

Get to writing!

Artistopia - Music Artist Development Resource
http://www.artistopia.com
The Artistopian Times Newsletter
http://www.artistopia.com/Music-News/Newsletters.asp

[Back to original message]