Posted by asjbiotek on 01/17/07 16:12

SP Goodman wrote:
> This reads like a transcript from a Scientology pep rally! No facts and a
> lot of information left out, but lots of ENTHUSIASM! And EXCLAMATION
> POINTS!
>

http://hd.broadcastnewsroom.com/articles/viewarticle.jsp?id=95520

Dunn pointed to market research showing sales of Blu-ray Disc eclipsed
HD DVD in weekly sales by 21 percent as of Dec. 24. "If you track that
out through the first quarter on a conservative basis you have a 3.5 :1
ratio in Blu-ray to HD DVD sales, and at that point it gets difficult
for the retailer to commit to both formats," he said.

The Blu-ray Disc format lists the support of seven major studios, five
of which are exclusive to Blu-ray in high-definition discs, Parsons
pointed out.

To underscore the power of its support base, Parsons pointed to the top
20 selling DVD titles in 2006, and said that all but four are
distributed by companies supporting Blu-ray Disc, and of the remaining
four, only one is exclusive to the HD DVD format.

"Parsons pointed to a research company called GFK, which indicated that
by the end of the fourth quarter of 2006, Blu-ray Disc player
penetration has reached 96 percent of the player market in Japan. "In
terms of Japan, the game's already over there," Parsons proclaimed."

As for Sony's announcement here that it has shipped 1 million
PlayStation 3 players as of Dec. 31, Parsons cited a Sony
PlayStation3-purchaser survey showing 80 percent of respondents plan to
purchase Blu-ray Disc movie titles to play on their PS3 and 75 percent
plan to use their PS3s as a primary device for playing back Blu-ray
Disc movies. "If you look at it, 80 percent of 1 million equals 800,000
units of the installed base all hungry for high-definition content to
hit the market," Parsons said. "This should be very reassuring. Blu-ray
Disc represents the safe buy. The format is not going to go away any
time soon."

Home video presidents of the major Blu-ray supporting studios all
pledged unwavering support for Blu-ray at the press event. Mike Dunn,
president of Twentieth Century Fox World Wide Home Entertainment,
proclaimed "the format war's in its final phase." He said Fox based its
entire decision to remain exclusive to Blu-ray Disc on "where we think
the consumer is going to be."

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