Posted by Rich on 01/03/06 23:48

I despise that company, for many reasons.
Long live AMD, Apple and IBM.

Intel Corporation formally unveiled a new brand identity today.

Intel has been driving a fundamental shift in its approach to the
market that began with the development of the Intel Centrino mobile
technology platform. The company reorganized itself around the
platform model last year, and is now focused on four key market
segment opportunities: mobile, digital home, enterprise and health.
The company has also announced that it will deliver a new platform for
the digital home – Intel Viiv technology – in early 2006.

With the coming launch of new brands such as Intel Viiv technology,
the new branding system simplifies and unifies the look and feel
across Intel products and platforms in an effort to better communicate
important characteristics and value to consumers. The system includes
new logos for Intel Viiv technology and Intel Centrino mobile
technology, and re-designed logos for individual processors, chipsets,
motherboards and other Intel technologies. Each product logo also
incorporates the new Intel logo.

“Intel has one of the most valuable brands in the world, and we intend
to grow the value of our brand as we evolve the company,” said Eric
Kim, Intel senior vice president and general manager of the Sales and
Marketing Group. “This evolution will allow Intel to be better
recognized for our contributions, establish a stronger emotional
connection with our audiences, and strengthen our overall position in
the marketplace.”

The new brand identity involves changes to the widely recognized Intel
Inside® logo that was created in 1991, and the original Intel
“dropped-e” logo, which was created by Silicon Valley pioneers Robert
Noyce and Gordon Moore 37 years ago as they were forming their new
“integrated electronics” company. Intel’s new logo combines the
essence of both of these powerful symbols, building on Intel’s rich
heritage, yet also signaling the new direction the company is headed
today. It also includes a new tagline: “Intel. Leap ahead™.” This
tagline is Intel’s unique brand promise and is designed to communicate
what drives Intel as a company, and what Intel makes possible.

“‘Intel. Leap ahead.’ is a simple expression that declares who we are
and what we do,” said Kim. “This is part of our heritage. Our mission
at Intel has always been to find and drive the next leap ahead – in
technology, in education, social responsibility, manufacturing and
more – to continuously challenge the status quo. It’s about using
Intel technology to make life better, richer and more convenient for
everyone.”

Source: Intel




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