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Posted by Steve King on 11/25/05 19:20
"Rgr" <abuse@your.isp.com> wrote in message
news:E6Sdna5TW_YL0hrenZ2dnUVZ_sCdnZ2d@pghconnect.com...
> Larry J. wrote:
>> Waiving the right to remain silent, Rgr <abuse@your.isp.com>
>> said:
>>>The leased access station I work with has a local Pepsi bottler
>>>as a client. You might think it would be to Pepsi's advantage to
>>>make some of their cool ads available easily to the bottlers,
>>>but NOOO, it's like pulling teeth. I can find low rez or flash
>>>versions of some of them online, anyone know where to get full
>>>rez copies? Download, buy, whatever, we could use several.
>>
>>
>> Have you tried the ad agency..? I would think that if the ads were
>> available to the bottlers, then the bottler would know about it.
>
> There's no ad agency involved locally. This is between the bottler and our
> station. However, I may be able to find out which agency is producing them
> for Pepsi and ask them. Although I have a feeling that probably won't fly
> too far, it may be worth a few phone calls.
The bottler is likely to have more luck obtaining Pepsi ads than you will.
Typically, large national advertisers whose products are distributed through
independent agents create commercials for the use of those agents, often
contributing a portion of the cost of advertising time.
Lifting a Pepsi TV spot (or any other commercial) is the wrong way to go.
The rights to the commercial are protected by copyright. The performers in
the commercial are under contract to be paid for only certain kinds of use
and all uses, including on your cable outlet, must be accounted for and
reported to the performer and the unions (SAG and AFTRA) involved. By
lifting a spot from some Internet site (whatever the resolution) you could
be inviting a world of hurt for the national advertiser and your local
agent, the bottler. Early in my career I worked for small market radio and
televisions stations. I understand your desire to get higher quality
commercials on air than those you might be able to produce in house, but
obtaining the material without permission would be a disservice to your
advertiser.
Steve King
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