|
|
Posted by TonyP on 10/05/70 11:37
doc wrote:
> regarding Avid products/philosophy period, here's an interesting comment
> from an avid spokesperson during an interview:
>
> "When people hear the name Avid, it calls to mind an Oscar and Emmy-award
> winning company whose customers are responsible for over 90% of Hollywood's
> feature films and prime time television. It calls to mind a company whose
> sole focus is professional editing - the only company in the industry that
> can say that."
>
>
> i personally met thelma scoonmaker who was the editor for the movie "the
> aviator" regarding avid products in new york at the NAB Post conference last
> fall and she confirmed that statement above.
yeah.... when people ask what I use to edit, I say Avid. They
automatically think "wow... he must be doing gteat work" because of the
name brand. For some customers, it doesn't matter how good you are, but
what you are using. Avid has the name recognition in the industry, and
looks good on my business card. A great marketing tool.
Navigation:
[Reply to this message]
|