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Posted by Specs on 01/21/06 02:25
"TonyP" <arpierre@hooptonline.net> wrote in message
news:s1fAf.2739$e9.248@fe12.lga...
> Specs wrote:
>
> >>yeah.... when people ask what I use to edit, I say Avid. They
> >>automatically think "wow... he must be doing gteat work" because of the
> >>name brand. For some customers, it doesn't matter how good you are, but
> >>what you are using. Avid has the name recognition in the industry, and
> >>looks good on my business card. A great marketing tool.
>
> > "For some customers, it doesn't matter how good you are, but what you
are
> > using."
>
> > Highly insulting for those of us that take pride in our work.
> > What a dickhead!!
>
> The customer? Not on your life. I get the job. If they are into name
> recognition, that is their choice. It's called marketing. Because you
> work with Avid, there is a perceived "quality" for whatever reason. I
> have shown people what I have done with a/b roll and an Amiga Video
> Toaster. They love it. And then they ask "what's an Amiga?".
> As for calling some of my customers dickheads... that is your choice. I
> hope you aren't as insulting to yours.
>
It appears it is YOU that is into name recognition not your customers
clearly evident from your following message to Nappy. To clarify, I was
calling YOU a dickhead.
No I am not insulting to my customers at all and I certainly wouldn't insult
their intelligence like you do by passing off a rebranded product as
something other than it is. If it impresses Jack n Jill who's wedding video
you're producing then good luck to you.
There is a sea change happening across the broadcast media and the Avid
brand is becoming synonymous with lack of value for money. I have used
Avids for the last 5 yrs and have seen the competition (Apple and Adobe)
rise from the ranks of jokers to very capable alternatives. The industry
has wised up and doesn't really give a shit about the Avid brand like it
used to. So sorry to shoot your myth of Avid down but that's all it is now,
a myth.
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