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Posted by PTRAVEL on 10/05/31 11:39
"Johan Stck" <johan@stack.se> wrote in message
news:44tqvtF3mno9U1@individual.net...
> I was watching "The deadliest catch" on Discovery last night.
>
> One scene has the crew eating hamburgers.
> On the table, there is a jar of something. It is blurred.
> A crew member drinks out of a can. The can is blurred.
>
> On "American Choppers" they also blur a lot.
> When Paul senior says "f-ck" there is a beep, and also his mouth is
blurred.
> So there is a *lot* of beeping and blurring...
>
> Is this because of some legal demand in the US?
> What am I risking if I show what brand of hamburger dressing someone is
> eating?
U.S. broadcasters get heavily fined for broadcasting obscenities.
As for product blurring, there is concern (in my opinion, unfounded in most
instances) that showing a product name will result in trademark
infringement. The test for trademark infringement in the U.S. is whether a
specific use results in a likelihood of consumer confusion as to source,
sponsorship or affiliation. Obviously, in the examples you've given,
trademark infringement doesn't result. Another concern in the U.S. is
dilution and tarnishment -- technical non-confusion trademark-related
violations that, in the examples you've given, are equally unlikely. The
blurring simply represents over concern about incurring liability.
>
> Johan Stck
> Skellefte
> Sweden
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