|  | Posted by Bob on 01/25/06 19:59 
Copyright  2006 MarketWatch, Inc.
 Netflix shares jump on higher profit
 By David B. Wilkerson & Carla Mozee
 
 CHICAGO (MarketWatch) -- Shares of online DVD-rental firm Netflix Inc.
 surged more than 15% in Wednesday afternoon trading after posting a
 fourth-quarter profit was more than six times greater than a year ago
 on higher subscriber revenue.
 
 After Tuesday's closing bell, the Los Gatos, Calif.-based company
 said that net income rose to $38.1 million, or 57 cents a share, from
 $5.6 million or 9 cents a share a year ago.
 
 Excluding a benefit from realized deferred tax assets in the quarter,
 pro forma net income was $11.3 million, or 17 cents a share. Revenue
 rose 36% to $195 million from $144 million a year ago.
 
 Subscriptions rose 60% from a year ago to 4.2 million. The tally
 represents a 16% improvement from the third quarter.
 
 The company has recently benefited from an August rental fee increase
 at rival Blockbuster Inc.
 
 Churn, or the rate of subscriber cancellations, dropped to 4% from
 4.4% a year earlier, and from 4.3% in the third quarter of 2005.
 
 Subscriber-acquisition cost was $40.65 per gross subscriber addition,
 compared with $34.64 a year ago and $35.69 in the third quarter.
 
 Gross margin for the quarter was 47.1% compared with 45.5% in the
 year-ago period.
 
 The company said its gross margin over the last four quarters has
 risen because of lower content costs and popularity of its
 lower-priced rental plans among its customers.
 
 But it foresees a reverse in that gross-margin trend in the first
 quarter because of the effects of the recent postage rate hike.
 
 Netflix forecast first-quarter revenue of $219 million to $224 million
 and a subscriber tally of 4.6 million to 4.85 million. It expects
 first-quarter results between a loss of $1.5 million and a profit of
 $2.5 million.
 
 Analysts surveyed by Thomson First Call expect Netflix to post
 first-quarter revenue of $216 million and a per-share profit of 9
 cents.
 
 For the full-year 2006, the company forecast revenue of at least $960
 million and net income of $29.5 million to $35.4 million. Wall Street
 expects the same amount of revenue, along with a profit of 80 cents a
 share.
 
 Netflix expects to end the year with at least 5.9 million subscribers.
 
 In a conference call late Tuesday, executives said that its subscriber
 base should grow this year as more local video stores close down
 because of pressure from larger chains and growth in the online
 DVD-rental market.
 
 Netflix also said it plans to invest $5 million to $10 million in 2006
 to continue developing technology to offer downloadable movies when
 that option becomes available.
 
 
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