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Posted by Derek Janssen on 02/12/06 16:27
Sam Rouse wrote:
>>Derek Janssen (and that's WITHOUT the whole "price" thing)
>
> OTOH, who are these people that pay $1.99 to download an episode of Lost into
> their cell phones, and are they the wave of the future?
Not cell phones, iPods, and there's getting back to the key difference
again:
The cellphone-video marketers have been like the studio-VOD nuts, ie.
"Wow, you can have MOVIE TRAILERS and MUSIC VIDEOS, and carry them
around! :-P "...
While iPod Video is targeting the specific mindset of the Apple iPod
user who is, like the disk fan by nature, a collector--iPod users pride
themselves on having an eclectic collection of music on their portable
drive, and the same goes for video...Some go to the Apple store to
rent-and-burn the latest "Desperate Housewives", just for net-access and
avoiding TV schedules, while others might collect a vintage "Munsters"
episode, just to make the stash a little more random.
Which parallels the last post:
Cellphone companies want to sell us shallow corporate licensing deals
because they think we'll drool at any mention of Beyonce' or ESPN, while
Apple gives us a library to browse through.
But unlike the home disk shelf, it's still disposable material, and
treated disposably, since even an iPod can only hold so much...It's not
going to replace permanent material, so long as the disk user still
believes in the Collection.
Derek Janssen
ejanss@comcast.net
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