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Posted by HoMoon115 on 02/16/06 15:20
> > So, opening a bottle of beer and having sexy women/or men show up is not
> > deceptive?
> >
> > How about car manufacturers that claim you can get 35 mpg when in
> > reality it's 30? Wireless network manufacturers that claim speeds of
> > 100MB but fail to mention you have to be withing 3 feet of the WAP?
>
> Well, they made it clear that they want some kind of *disclaimer* in the
> ads, eg. "Barbie toy does not actually move or talk"...
Two comments:
First a comment directed at no on in particular. This needn't be a
hostile environment. I know the anonymity of the internet can be
empowering but lets keep the discussion more civil.
Second, people seem to be confusing marketing and advertising. The
above quoted post deals with false advertising. However, these
advertising claims are qualified with terms like "up to", "as much as"
and "in previous performace tests". These are static statements that
are qualified. While this is a questionable practice, it's not the same
as using definitive all-encompassing terms like "unlimited", "all",
"every", "none".
The later terminology, with very few exceptions is an impossibility,
and should be barred from ads. Using them is false and misleading.
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