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Posted by lilydied@aintitcoolmail.com on 10/30/05 20:46
k wrote:
> Is it my imagination that the Netflix movies are not of the quality of
> regulr rentals?
The process of authoring a DVD movie is quite involved and expensive.
Netflix invests a lot of money into having new inferior masters created
to use instead of the widely available standard masters. Once the
master has been made (called a "glass master"), production costs to
create disks for consumers to use is relatively the same, regardless of
the quality of the master. This is why Netflix rental costs are so
high, because they are going to the trouble of re-encoding movies for
no reason.
"We could just use the high quality versions that are already there,"
said a high-ranking Netflix executive, "but instead we waste a lot of
resourses to have new versions made just for us. In this way, we can
provide inferior product for higher prices. We could be more
competitive and efficient, and save money for the customer while
increasing our profits, but we do it this way instead. No one really
notices (except the people with active imaginations)."
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