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Re: TDK at work on 200GB Blu-ray Disc

Posted by asj on 04/14/06 22:28

Matthew L. Martin wrote:
> I am absolutely amazed that the BRavers (TM) refuse to admit such a
> inarguable point. Cheaper sells better. See: Wal-Mart.


you an MBA or something? although cheaper sells more units for
near-commodity items, when it comes to luxury goods, high-margin items
will usually yield more profit to the companies.

i've already started talking to other people about the High-def dvd,
and as far as i can tell (and no, i did not try to steer them), the
ones who knew about it (2 people) said they would rather spend the
extra money and go with the Blu-ray than the toshiba, mostly because of
storage and, more importantly, the name (toshiba ain't got the brand
power, i told you!)....

when you're spending so much money of equipment, people tend to
research it and tend to value quality (in this case, the quality
associated with the brand names) more.

 

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