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Posted by Bill's News on 04/15/06 00:36
asj wrote:
> Matthew L. Martin wrote:
>> I am absolutely amazed that the BRavers (TM) refuse to admit such a
>> inarguable point. Cheaper sells better. See: Wal-Mart.
>
>
> you an MBA or something? although cheaper sells more units for
> near-commodity items, when it comes to luxury goods, high-margin
> items
> will usually yield more profit to the companies.
>
> i've already started talking to other people about the High-def dvd,
> and as far as i can tell (and no, i did not try to steer them), the
> ones who knew about it (2 people) said they would rather spend the
> extra money and go with the Blu-ray than the toshiba, mostly because
> of storage and, more importantly, the name (toshiba ain't got the
> brand power, i told you!)....
>
> when you're spending so much money of equipment, people tend to
> research it and tend to value quality (in this case, the quality
> associated with the brand names) more.
No MBA here either, but I strongly suspect that people of substantial
means can be just as whimsical as, or more so than, Wal-Mart
customers - only the price tag and those to be impressed varies.
I would tend to agree that, those spending a significantly larger
percentage than others of their wealth or income on their toys "might"
do more quality oriented research than those more penurious, but my
own spending habits belie that too ;-(
By that I mean that, as a retiree, I might spend a larger proportion
of my declining, fixed income on entertainment today than, as a
younger person, I spent on shelter! And while research tools have
never been better to determine quality - how it looks and the shape of
the sales clerk may have undue influence?? ;-)
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