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Posted by Halmyre on 05/29/06 09:49
Goro wrote:
> Barry Margolin wrote:
>
>>In article <3NCdnezZwoVu5OTZnZ2dnUVZ_vWdnZ2d@rcn.net>,
>> "Dan Kimmel" <daniel.kimmel@rcn.com> wrote:
>>
>>
>>>"Fred Goodwin, CMA" <fgoodwin@yahoo.com> wrote in message
>>>news:1148788260.110663.179330@j73g2000cwa.googlegroups.com...
>>>
>>>>Star Wars not only rejuvenated the moribund science-fiction genre; it
>>>>also ushered in the era of the summer blockbuster movie-which, for
>>>>better or worse, transformed the way the movie industry does business.
>>>
>>>
>>>Some would credit Spielberg's "Jaws," released two years before, with
>>>creating the "summer blockbuster" mentality.
>>
>>True. The difference that Star Wars made was that sci-fi and
>>action/adventure movies became the standard genre for these
>>blockbusters. So it begat all the superhero movies, the Indiana Jones
>>sagas, and the rest of the Star Wars.
>
>
> and themarketing. Don't forget about the merchandising that is now
> ubiquitous.
>
> -goro-
>
Didn't Lucas get all the merchandising rights for Star Wars because the
studio didn't think it worth having?
--
Halmyre
ceci, n'est pas un signature
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