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Re: idon't do iPod

Posted by Adrian on 06/11/06 10:08

Michelle Steiner <michelle@michelle.org> wrote:

> In article <HZidnY2TkrOB9RbZnZ2dnUVZ8qadnZ2d@giganews.com>,
> "Don M." <newsreader@nospam4fineartsnospam.com> wrote:
>
> > > But Apple didn't establish the market; they entered an already
> > > established market--and dominated it.
> > >
> > ===========
> >
> > What are your criteria for considering a market to be "established"?
>
> Um, it's there?

No that's not right. For a market to be established it has to be well
known, it's systems need to be tried and tested, it needs to be
successful, it needs to become culturally accepted as a normal mode of
transaction amongst the general populace.

Through the iPod and the iTunes Music Store Apple clearly established
the market.

The separate elements which make up the process: ie playing digital
music, distributing digital music and selling digital music may well
have been around previously in an uncoordinated and piecemeal form but
that does not constitute an established market.

--
Adrian

 

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