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Re: Extraneous slipcovers: Why?

Posted by Derek Janssen on 10/04/84 11:33

lilydied@aintitcoolmail.com wrote:

> My purchases of Spider-Man 2, Sin City, and Mr. & Mrs. Smith came with
> cardboard slipcovers, which as far as I can tell, are completely
> unnecessary. They have the exact same cover art on front and back,
> except for Sin City. In the case of that film, different covers were
> available to choose from. Aside from that lone novelty, I am genuinely
> confused what the point of these are. Surely they add to the cost, so
> why are they there?

To
A) look more dynamic on the store shelf, and
B) fill the jacket copy with a lot more point-of-sale promotional
material that probably wouldn't have been as useful on the real case
cover once you'd actually *bought* it.

And, like the fabled mattress tag, you're allowed to take it off once
you get home.

Derek Janssen (we now wait for the choruses of "...OHHHhhhh!")
djanss@charter.net

 

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