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Posted by Derek Janssen on 10/04/77 11:33
Invid Fan wrote:
>>>
>>>>To
>>>>A) look more dynamic on the store shelf, and
>>>>B) fill the jacket copy with a lot more point-of-sale promotional
>>>>material that probably wouldn't have been as useful on the real case
>>>>cover once you'd actually *bought* it.
>>>
>>>Those points would make sense if the slipcovers were actually different in
>>>*any* way from the cover art on the keepcase inside it.
>>
>>Such as the velcro'ed Disney "fold-out" slipcovers (with enough room to
>>illustrate all the bells-and-whistles), for example.
>
> There are times when it's used well, and times when they seem to do it
> just because.
>
> It's just that it often seems stupid. They seem to see some advantage
> over putting a thin loose page with the extra info covering the back of
> the case, as is often done with box sets. Maybe it's just a way to make
> the cases stack better (not as slippery, square corners, etc).
Also more eye-catching--
In addition to the "standout" square shape, you'll notice most of the
cardboard covers also have cool shiny-foil effects, which don't work as
well under plastic wrap.
Derek Janssen
djanss@charter.net
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