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Statistics for benefit of video?

Posted by F. Todd Wilson on 08/15/06 02:59

Hello,

Our small production firm is taking shape. We continue to add to our
small-fee and 'pro-bono' (demo) projects and would like to move more to
larger fee projects.

To persuade clients who might not have contemplated video as a
marketing option for their company, I was looking for some statistics on
the benefits of marketing via video (eg streamed over a web site or
delivered on DVD). Something like, "research has demonstrated that
prospective customers are 2.5 times as likely to call a firm based on
video advertising, compared with print media."

Any ideas where to find such information?

Thanks,

Todd

 

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