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Posted by G.T. on 02/07/07 00:47
"Michelle Steiner" <michelle@michelle.org> wrote in message
news:michelle-C259A1.17294906022007@news.east.cox.net...
> <http://www.apple.com/hotnews/thoughtsonmusic/>
>
> Steve Jobs
> February 6, 2007
This is the best part:
>
> The third alternative is to abolish DRMs entirely. Imagine a world where
> every online store sells DRM-free music encoded in open licensable
> formats. In such a world, any player can play music purchased from any
> store, and any store can sell music which is playable on all players.
> This is clearly the best alternative for consumers, and Apple would
> embrace it in a heartbeat. If the big four music companies would license
> Apple their music without the requirement that it be protected with a
> DRM, we would switch to selling only DRM-free music on our iTunes store.
> Every iPod ever made will play this DRM-free music.
>
> Why would the big four music companies agree to let Apple and others
> distribute their music without using DRM systems to protect it? The
> simplest answer is because DRMs havent worked, and may never work, to
> halt music piracy. Though the big four music companies require that all
> their music sold online be protected with DRMs, these same music
> companies continue to sell billions of CDs a year which contain
> completely unprotected music. Thats right! No DRM system was ever
> developed for the CD, so all the music distributed on CDs can be easily
> uploaded to the Internet, then (illegally) downloaded and played on any
> computer or player.
>
> In 2006, under 2 billion DRM-protected songs were sold worldwide by
> online stores, while over 20 billion songs were sold completely
> DRM-free and unprotected on CDs by the music companies themselves. The
> music companies sell the vast majority of their music DRM-free, and show
> no signs of changing this behavior, since the overwhelming majority of
> their revenues depend on selling CDs which must play in CD players that
> support no DRM system.
>
I hope he continues to drive these points home.
Greg
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