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Posted by tonywojo on 10/04/07 11:36
Rich wrote:
> I despise that company, for many reasons.
> Long live AMD, Apple and IBM.
>
> Intel Corporation formally unveiled a new brand identity today.
>
> Intel has been driving a fundamental shift in its approach to the
> market that began with the development of the Intel Centrino mobile
> technology platform. The company reorganized itself around the
> platform model last year, and is now focused on four key market
> segment opportunities: mobile, digital home, enterprise and health.
> The company has also announced that it will deliver a new platform for
> the digital home - Intel Viiv technology - in early 2006.
>
> With the coming launch of new brands such as Intel Viiv technology,
> the new branding system simplifies and unifies the look and feel
> across Intel products and platforms in an effort to better communicate
> important characteristics and value to consumers. The system includes
> new logos for Intel Viiv technology and Intel Centrino mobile
> technology, and re-designed logos for individual processors, chipsets,
> motherboards and other Intel technologies. Each product logo also
> incorporates the new Intel logo.
>
> "Intel has one of the most valuable brands in the world, and we intend
> to grow the value of our brand as we evolve the company," said Eric
> Kim, Intel senior vice president and general manager of the Sales and
> Marketing Group. "This evolution will allow Intel to be better
> recognized for our contributions, establish a stronger emotional
> connection with our audiences, and strengthen our overall position in
> the marketplace."
>
> The new brand identity involves changes to the widely recognized Intel
> Inside® logo that was created in 1991, and the original Intel
> "dropped-e" logo, which was created by Silicon Valley pioneers Robert
> Noyce and Gordon Moore 37 years ago as they were forming their new
> "integrated electronics" company. Intel's new logo combines the
> essence of both of these powerful symbols, building on Intel's rich
> heritage, yet also signaling the new direction the company is headed
> today. It also includes a new tagline: "Intel. Leap ahead." This
> tagline is Intel's unique brand promise and is designed to communicate
> what drives Intel as a company, and what Intel makes possible.
>
> "'Intel. Leap ahead.' is a simple expression that declares who we are
> and what we do," said Kim. "This is part of our heritage. Our mission
> at Intel has always been to find and drive the next leap ahead - in
> technology, in education, social responsibility, manufacturing and
> more - to continuously challenge the status quo. It's about using
> Intel technology to make life better, richer and more convenient for
> everyone."
>
> Source: Intel
>
>
>
>
> This news is brought to you by PhysOrg.com
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