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Posted by Jeff Rife on 01/14/06 18:42
Allan (Spamsucks@finallykantica22admitstobebrianlamb.org) wrote in alt.video.dvd:
> Damn... just can't seem to find world wide sales numbers.
Personally, I think those CEMA numbers are suspect, too, because if only
60M or so players were sold in the US by 2003, that means that some DVDs
were sold in such volume that 1 in 6 DVD players had a copy. Taking into
account households with multiple players, this would make some DVDs have
close to 1 in 3 household penetration...those are like Super Bowl ratings.
Even worse, some TV series sets would be in nearly 1 of 8 homes with DVD
players. Again, using a ratings equivalent, that's around the same number
of people that watch a show like "NCIS" each week, but instead of getting
it for free (like network TV), they paid a decent chunk of change for it.
--
Jeff Rife | "I'm putting on a happy face...I'm taking the
| high road.... It's just three hours out of my
| life, and, oh yes, I'm drinking straight vodka."
| -- Caroline Duffy, "Caroline In The City"
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