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Posted by Lloyd Parsons on 01/05/08 03:19
In article <FTAfj.31$xA6.19@trndny09>,
Derek Janssen <ejanss1@nospam.verizon.net> wrote:
> Lloyd Parsons wrote:
> >
> > Let's assume that this is the death-knell of HDDVD for the moment.
>
> <obMaxBialystock> ASSUME away... :)
>
> > Well, not unless you count holding on to a 1-2% niche as winning. To
> > gain the mass-market, they need a sub $200 player, imo. But Sony, as
> > well as others, have insisted that they are not interested in going to
> > the low price model that permeates the SD DVD market today. So now
> > we'll see just how badly they really want the mass market.
> >
> > Will we see a sub-$200 player soon?
> > What about all those sales that have pushed the actual selling price of
> > BD movies to the $15 pricepoint? Will they still happen?
>
> They will as soon as companies can stop holding back production and the
> cost of equipment to a "niche" level, and begin to accept one product as
> being more available in the mainstream--
> Thus making the parts, disks, and production more available at a lower
> cost, thus lowering the costs of movies and players across the board,
> and, UNLIKE last-ditch fire sales, *keeping* prices lower.
>
> Which's kind of the whole point of the "There can only be One" war in
> the first place.
> Some of us remember the days before June 1999, and we're not itching to
> have $799 DVD players and $39.95 disks back again.
>
> Derek Janssen (some of us old-timers remember how the system works)
> ejanss1@verizon.net
You haven't been paying attention to Sony, et al. They have been very
vocal that they will not go down the el-cheapo road with BluRay. We'll
see if they can hold to that or not.
But they HAVE to do something to attract the masses if they want to be
anything other than a niche product. That something is at least one
sub-$200 player, you gotta hit that impulse buy pocket. $350+ for a
player doesn't get that done.
And then there is the MSRP on BD disks. Fox's are almost always at $40,
others not too far below. The WAR got us the BOGO sales and others to
drive down the real cost to $15. So let's see what happens to all those
sales, and really let us see what happens to MSRP.
There is serious dollar considerations that haven't been addressed to
bring HiDef DVDs to the masses.
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