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Re: Warner Goes Blu-Ray Exclusive, biggest payoff yet

Posted by Lloyd Parsons on 01/05/08 04:07

In article <13ntut44nq30c7b@corp.supernews.com>,
Tarkus <karnevil9@atlantabraves.net> wrote:

> Lloyd Parsons wrote:
> > You haven't been paying attention to Sony, et al. They have been very
> > vocal that they will not go down the el-cheapo road with BluRay. We'll
> > see if they can hold to that or not.
> >
> > But they HAVE to do something to attract the masses if they want to be
> > anything other than a niche product. That something is at least one
> > sub-$200 player, you gotta hit that impulse buy pocket. $350+ for a
> > player doesn't get that done.
> >
> > And then there is the MSRP on BD disks. Fox's are almost always at $40,
> > others not too far below. The WAR got us the BOGO sales and others to
> > drive down the real cost to $15. So let's see what happens to all those
> > sales, and really let us see what happens to MSRP.
> >
> > There is serious dollar considerations that haven't been addressed to
> > bring HiDef DVDs to the masses.
>
> It's not like Sony is the only one that's going to be selling players
> and movies. I think this will actually accelerate reduction in prices,
> now that people can embrace one format. It means more buyers, and thus,
> more competition for their money.
>
> One only has to look at history with VHS, CD and DVD formats. They all
> rapidly decreased in price as they got more mainstream.

That is exactly the history that Sony and others don't want to happen.
Between DRM and holding the profits up on the movies and players, which
is what Sony was pushing all of them with, don't expect lowering of
prices anytime soon.

I think it will happen, just as slowly as they can drag it out. They
want to make their bundle before the downward price pressure takes over.
It's either that or get relegated to niche status.

Now BD is in the real war, with standard DVD's. This is a different
animal. Well entrenched, cheap and good enough for most of the average
viewer. It is potentially a very tough nut to crack.

 

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