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Posted by Rgr on 11/25/05 23:57
Steve King wrote:
> "Rôgêr" <abuse@your.isp.com> wrote in message
> news:E6Sdna5TW_YL0hrenZ2dnUVZ_sCdnZ2d@pghconnect.com...
>
>>Larry J. wrote:
>>
>>>Waiving the right to remain silent, Rôgêr <abuse@your.isp.com>
>>>said:
>>>
>>>>The leased access station I work with has a local Pepsi bottler
>>>>as a client. You might think it would be to Pepsi's advantage to
>>>>make some of their cool ads available easily to the bottlers,
>>>>but NOOO, it's like pulling teeth. I can find low rez or flash
>>>>versions of some of them online, anyone know where to get full
>>>>rez copies? Download, buy, whatever, we could use several.
>>>
>>>
>>>Have you tried the ad agency..? I would think that if the ads were
>>>available to the bottlers, then the bottler would know about it.
>>
>>There's no ad agency involved locally. This is between the bottler and our
>>station. However, I may be able to find out which agency is producing them
>>for Pepsi and ask them. Although I have a feeling that probably won't fly
>>too far, it may be worth a few phone calls.
>
>
> The bottler is likely to have more luck obtaining Pepsi ads than you will.
> Typically, large national advertisers whose products are distributed through
> independent agents create commercials for the use of those agents, often
> contributing a portion of the cost of advertising time.
>
> Lifting a Pepsi TV spot (or any other commercial) is the wrong way to go.
> The rights to the commercial are protected by copyright. The performers in
> the commercial are under contract to be paid for only certain kinds of use
> and all uses, including on your cable outlet, must be accounted for and
> reported to the performer and the unions (SAG and AFTRA) involved. By
> lifting a spot from some Internet site (whatever the resolution) you could
> be inviting a world of hurt for the national advertiser and your local
> agent, the bottler. Early in my career I worked for small market radio and
> televisions stations. I understand your desire to get higher quality
> commercials on air than those you might be able to produce in house, but
> obtaining the material without permission would be a disservice to your
> advertiser.
>
> Steve King
Thank you Steve and Mark, I hadn't looked at it from these angles. I'll
leave it up to the bottler to obtain the ads if they want. I wrongly
assumed that since this would be being used by an authorized bottler to
advertise the Pepsi product it wouldn't be breaking the rules.
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