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Posted by Nappy on 01/19/06 15:19
"TonyP" <arpierre@hooptonline.net> wrote in message
news:PQrzf.10$5W6.0@fe12.lga...
> doc wrote:
> > regarding Avid products/philosophy period, here's an interesting comment
> > from an avid spokesperson during an interview:
> >
> > "When people hear the name Avid, it calls to mind an Oscar and
Emmy-award
> > winning company whose customers are responsible for over 90% of
Hollywood's
> > feature films and prime time television. It calls to mind a company
whose
> > sole focus is professional editing - the only company in the industry
that
> > can say that."
> >
> >
> > i personally met thelma scoonmaker who was the editor for the movie "the
> > aviator" regarding avid products in new york at the NAB Post conference
last
> > fall and she confirmed that statement above.
>
> yeah.... when people ask what I use to edit, I say Avid. They
> automatically think "wow... he must be doing gteat work" because of the
> name brand. For some customers, it doesn't matter how good you are, but
> what you are using. Avid has the name recognition in the industry, and
> looks good on my business card. A great marketing tool.
>
Tony... it isn't AVID.. it's Pinnacle.
my customers care about how good I am.. not what tool I am using.
And I never lie to them.
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