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Posted by Richard on 10/26/05 18:00
NunYa Bidness wrote:
> On Tue, 25 Oct 2005 10:22:47 -0700, Richard <richard@nospam.edu> Gave
> us:
>
>
>>NunYa Bidness wrote:
>>
>>
>>>On Mon, 24 Oct 2005 12:13:06 -0700, Richard <richard@nospam.edu> Gave
>>>us:
>>>
>>>
>>>
>>>>Unfortunately, it is really happening. Roger Ebert has written about
>>>>this annoying trend on his website. It seems crazy, but they really
>>>>do it...
>>>
>>>
>>> So, they are NOT turning down the wattage, which you seem to be
>>>claiming is happening. They are using lower wattage bulbs entirely.
>>>
>>> That is not what was claimed.
>>
>>
>> You can't be bothered to read more than half an article, apparently.
>>
>
>
> Not true. I did read it all, and there was only ONE reference to a
> projector being "turned down".
The "ONE" reference was half the god damn article, the several
paragraphs I quoted earlier in this thread, which you simply ignored.
One more time...
Film critic Roger Ebert has long been a crusader for optimum film
presentation, which he has addressed repeatedly in his Answer Man column
in the Chicago Sun-Times, parts of which he e-mailed to me for this
story. He reserves particular venom for theaters that don't run bulbs at
their full wattage. This is called lowering the amperage, or juice.
"I first heard about this shameful practice from Martin Scorsese, who
actually visits theaters with a light meter to determine if the picture
is being projected at the correct light intensity," Ebert writes.
"Moviegoers in some cities may never have seen a properly lit image. The
result: sad, dim, washed-out movies. This is stupid for two reasons: (1)
discerning customers never return to such theaters, and (2) according to
the veteran Chicago movie publicist and distributor John Iltis, the
practice does not extend the life of the bulbs!"
In another column, Ebert writes: "Many theater chains routinely order
projectionists to turn down the bulb intensity in the mistaken belief
that will extend the life of the expensive bulbs. As a result, films
look darker than their makers intended. (I) quoted Carl Donath of Kodak
in February 1999: 'A dirty secret is that movies are under-lit in most
theaters. Films are produced with the intent that they be projected at
the brightness of 16 foot-lamberts. Field research by Kodak found that
they are often shown at between 8 and 10 foot-lamberts, well under the
SMPTE (Society of Motion Picture and Television Engineers) standard for
brightness.'
"Ironically," Ebert concludes, "testing shows that bulbs burn just about
as long at full power, so theater chains are not only cheap, but stupid.
Clip this item, laminate it, and have it ready to show theater managers
at a moment's notice."
Richard
Richard
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