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Posted by Derek Janssen on 10/01/79 11:48
Alpha wrote:
>>
>>Well, I WAS going to nostalgically rhapsodize how, prior to 1977, Memorial
>>Day was considered the "kiss of death" weekend for movies (well, everyone
>>would be barbecuing at the beach, wouldn't they?), and Fox originally let
>>Lucas have his bottle and dump the movie in a weekend where "no one would
>>notice", so that they could concentrate on their big June studio opening
>>for "Other Side of Midnight", but...times and current headlines must take
>>precedence.
>
> The release was interesting around here. No, and I mean no publicity. But
> at the national opening day, somehow word was out, and lines were around the
> block.
Although remember, they'd been doing grass-roots advertising of Lucas
and McQuarrie's design sketches at sci-fi/comic-book conventions for two
years before (yeah, those watercolor paintings that they kept selling in
the early days?)--
Think of it like "Sin City"'s opening, which had no mainstream publicity
known to man, but had an opening-day line fueled by Core-Geek Power...
Derek Janssen (who first heard about it from a Scholastic Magazine article)
ejanss@comcast.net
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