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Posted by doc on 09/25/42 11:37
regarding Avid products/philosophy period, here's an interesting comment
from an avid spokesperson during an interview:
"When people hear the name Avid, it calls to mind an Oscar and Emmy-award
winning company whose customers are responsible for over 90% of Hollywood's
feature films and prime time television. It calls to mind a company whose
sole focus is professional editing - the only company in the industry that
can say that."
i personally met thelma scoonmaker who was the editor for the movie "the
aviator" regarding avid products in new york at the NAB Post conference last
fall and she confirmed that statement above.
drd
"Gary Bettan" <videoguy@videoguys.com> wrote in message
news:43ca7731.545374062@news.optonline.net...
> >Never expect unbiased views from a salesman. That's "Life 101"
>
> Agreed and I'll be the first to admit it. The goal of the articles on
> our website is to get you to buy stuff - preferably from us. But I
> think that there is a strong bias in many of the publications and
> websites in our industry. Not necessary editorial bias based on ad
> dollars, but writers are people. If youy have a bad experience with a
> company, that tends to be reflected in your reviews. And the reverse
> is also true, some guys give products better reviews than they deserve
> based on their overall good will towards the company. You want to read
> as many reviews as possible, and visit the on line support forums and
> other communities to get the "big picture".
>
> We have a blog on our site http://www.videoguys.com/blog/ that I post
> links to articles and reviews from all over the web. It is fully
> searchable. (I believe it is also broken this weekend - but we'll get
> it back up on Monday).
>
>
>>Agreed. Avid's interfaces are stiff and old. They have a large user base
>>and
>>are keenly afraid to make radical changes to their apps. Liquid is
>>probably
>>one of the least used NLE apps in the pro world. Here in LA I have never
>>even seen a Liquid setup running anywhere.
>
> Both good points. Liquid did get good traction in the European Pro
> market, but it never got any legs here. I don't have hard figures for
> Liquid market share. It's definitely in the second tier of NLEs with
> Vegas (2nd teir in terms of user base). Canopus Edius is by far the
> smallest market share of the pro-sumer NLEs.
>
> Keep in mind that 5 years ago you didn't have anyone using Final Cut
> Pro professionaly either. Great marketing and product developement
> from Apple has certainly changed that!
>
>>
>>As for the GPU rendering.. I certainly don't want code tied to any
>>hardware.
>>That has been Pinnacle's problem over the years. Most other NLEs do all
>>their real time stuff without depending on a GPU. That's my preference for
>>sure. After going through a number of NLEs in the 90s that were hardware
>>dependent I have abandoned that approach.
>>
> The GPU rendering and acceleration is hardware independent. You don't
> need any specific graphics card, just a powerful one. (Although ATI
> based cards deliver better bang for the buck w/ Liquid than nVidia).
> The competiton is so fierce in the gaming world that graphics card
> hardware technology moves much faster than in the NLE world. So a
> Liquid user today can get a new graphics card next year, and see an
> improvement in his performance.
>
> Personally I've always liked Liquid - going back to the first time I
> saw it as Fast Purple. The Avid Liquid 7 release isn't a major
> re-write of the code, but they added several features that were the
> top requested by the user base. It is also very significant that Avid
> released this as Avid Liquid 7. They are committed to the product and
> the technology behind it. Liquid still has features that other NLEs
> have yet to add, and background rendering is amazing.
>
> I wish there was a free version you could download to try it out.
> Perhaps Avid will make one avaialble in the future.
>
> Gary
>
> Videoguys.com http://www.videoguys.com
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> 800 323-2325 or Free DTV tech advice (516) 759-1615
>
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